Social Media Marketing
Manage your social networks, connect with customers and grow your brand on social media. Big on Social will manage all aspects of your corporate social media to maximise digital ROI.
Big Red will help you to nail down an integrated online strategy that is in line with your business goals and values.
> campaign development
> target audience
> lead definition
> marketing analysis
> goal setting
we assist with
Created or curated, we will specialise in generating goal oriented content that drives business objectives.
> articles or blog posts
> cartoon drawings
> motion graphics
we create your
Your digital presence will engage with more clients than you will, it needs to reflect your identity and core value's.
> social network profiles
> business networks
we manage your
Digital, social, online…we know the best way to activate your digital engagement strategy.
> electronic mail
> social network posts
> search engine advertising
> digital advertising
> comments and responses
Attract qualified traffic to your website and convert visitors into leads through effective lead generation strategies that prompt them to take action.
we constantly do
Analytical tools that allow you to track engagement real-time and continuously refine growth strategy.> metrics
> response management
> strategic tactical re-alignment
> follower growth strategy
Why you need to get Social
You might be wondering how you can use a networking platform like Facebook for business, but the truth is you’ll question how you ever got by without it. On the surface, you’ll enjoy the word-of-mouth benefits that come when satisfied consumers converse. Looking a little deeper, you’ll find that an effective Social Media strategy is vital to the success of your digital campaigns and marketing efforts.
What we offer:
- - Social profile positioning and digital asset evaluation.
- - Campaign strategy.
- - Content creation.
- - Network management and reporting.
- - Content distribution on applicable platforms.
- - Community and followers growth and management strategy.
- - Increase Brand Recognition – every opportunity to increase your visibility is valuable.
- - Improve Brand Loyalty – gain loyalty from customers.
- - More opportunities to convert – every post is an opportunity.
- - Higher conversation rate – humanization factor, where brands can act like people do.
- - Higher brand authority – show of good faith for other customers.
- - Increase Inbound Traffic
- - Decrease Marketing Cost
- - Better Search Engine Ranking – SEO, Google calculate their rankings using social media presence as a significant factor.
- - Richer Customer Experience – social media is a communication channel.
Smart Social Media for Exhibitions:
7 Bullet points to incorporate Lead Generation in your Social Media message
- - Have a plan.
- - Set goals and targets.
- - Prep your image.
- - Focus.
- - Building your credibility and authority.
- - Seamlessly collect data.
- - Follow up.
1. Have a lead generation plan
This is of upmost importance. All too many businesses fail to give sufficient time and attention to their show presence. As such they turn up on the day with poorly briefed staff, an uninspiring stand of unfocused leaflets or brochures that just end up in the bin at the end of the day. Selecting the best social media platform to your event is very important and must be part of your plan.
2. Set goals and targets
Set out in advance the number of well-qualified leads you expect to secure. This needn’t be unrealistic if you’ve done your planning and research properly. Then, once you have a figure in mind, you can determine your “at-stand” strategy. Clearly your tactics will depend on what you’re selling. For example, mass leads will require a very different approach to searching for a handful of well qualified, hot leads for a, high value product.
3. Prep your image
Give some serious thought to how you look up during the show. Again, refer back to your lead generation targets and use that to help you decide what to offer. Make it abundantly obvious what your business does and who your business is for at a glance. Consider gifts. They are great for attracting attention. Free sweets or other consumable gifts may get people flocking to your stand and nothing pulls a crowd like a crowd.
With the potential for thousands of visitors to pass by your stand and a finite number of staff, you need to be savvy with the amount of time and attention you give to people. Your questioning technique and the quality of your staff briefing will be crucial here. Find out if the person is a decision maker. Determine why they have come to the show and if they have a genuine interest in what you have to offer. If they have, move to the next stage of your sales pipeline – and if they’re not, politely say goodbye and make yourself available to speak with other prospects.
5. Build your credibility and authority
Shows and exhibitions can be a great opportunity to position yourself as an expert in a particular niche. So if the opportunity presents itself to form part of an expert panel, deliver a presentation or run a seminar, grab it. It will instantly raise your credibility amongst the show’s audience.
In addition, shows and exhibitions don’t just have to be about connecting with new leads – you can also use the opportunity to meet with industry experts, editors and reporters and raise your profile.
6. Seamlessly collect data
Depending on what you’re selling, it’s highly unlikely you’ll make a high value sale at the exhibition. What’s more likely is you’ll collect a pool of contact details of people who are potentially interested and are ready to find out more. So make it really easy to collect that data and have a robust and quick process for doing so.
7. Follow up
Using Social Media at shows and exhibitions create a buzz – but that energy and excitement doesn’t last long. What’s more, because your prospects are likely to have visited a huge number of stands, you risk being quickly forgotten.
One way to overcome this issue is to follow up any leads quickly – otherwise you’ll lose momentum. Also be creative and use Social Media for post event communication as well. Send out a “thanks for visiting our stand” that link to further interesting articles or the next event. Become an "online destination" for the industry.