So what exactly is Executive Blogging and how does it work?
The concept is really simple, we blog on your behalf… but that is really just the tip of the iceberg in terms of the value and service you get.
The process works as follows:
- We write a blog and post it
- We send out a mass emailer driving people to the blog
- Incorporate blog with other social media
- Measure responses and visits to refine our efforts and build your following
Micro blogging vs Real Blogging
All social media efforts, including LinkedIn etc, are at their core what is typically referred to as “Micro-Blogging”.
For those who truly understand how online presence works, knows that micro blogging simply reminds people that you do exist and that real full-on blogging, focus on who you are and what you stand for.
Different platforms lend themselves to different styles of messaging. The “how you talk”, blogging is the only platform where you can distinguish yourself, your identity, and your values.
Different Platforms for Different Messages
You would never discuss your vision for the future of your industry on Facebook or Twitter, similarly you would not blog about landing at the airport and waiting for your suitcase…
Blogging is where the fleshy bits of what you believe in and what you stand for are displayed.
This is the forum where you distinguish yourself as a visionary, a leader in though, someone who can be listened to and followed.
From Leads to Ambassadors
Now whether you want to talk to customers or employees, nothing will cement your credibility and create ambassadors for your brand and your product like blogging does.
If you are a company executive and you are not blogging, you are missing a great opportunity. Please do not hesitate to give us a call.